Are you ready to lounge while you build a life you love? Aloura Lounge is more than a loungewear brand; it's a way of life. 

I never expected to be where I am now, but I am forever grateful. 2021 was one of the most challenging years I have ever experienced. I was adjusting to life after graduating from university and the lack of social interaction due to COVID. One of the main things that kept me going was challenging myself with different creative projects, and Aloura Lounge became one of them. It was a way to express my creativity, love for others, passion for mental health awareness, and drive to cultivate the safest online space full of positive affirmations and mantras to live by.

My name is Julia, and I am the Founder of Aloura Lounge. It's a funny story how this all came to be. I started Aloura Lounge with a business partner, but once we parted ways, I decided to showcase my vulnerability/life experience, which set us apart from other loungewear brands. I am a HUGE empath; I love reading quotes that make me feel warm and smile (as cheesy as that sounds, it's the truth.) I love everything about spreading a positive message, especially after experiencing some of the lowest lows. Aloura spreads a positive message while simultaneously creating a community of incredible individuals helping others and themselves. 

The digital space can become very toxic very quickly, and as a brand, I want to spread the warmth I feel when reading a positive quote, or someone's kind words. Growing up, I was always the "outcast" and know firsthand how lonely and isolating that feels. That's where you will find Aloura Lounge; in a lonely moment or a fleeting thought in the darkness, Aloura Lounge will be there to pick you up, dust you off, and make you feel warm again. 

You will never be alone here; you are safe here; you matter here. 

After all, we're all in this together. 

I appreciate you, always. 


Julia <3